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Market Watch gives you visibility into who is buying what, from whom, and when — so you can build relationships before opportunities are posted.
Market Watch overview

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What Market Watch Does

Market Watch is a federal market intelligence layer that lets you analyze spending patterns, identify key buyers, research contracting officers, and position for opportunities months before they are posted. You can search by:
  • NAICS code — Find all federal activity in your industry
  • PSC code — Product and Service Code-level market view
  • Agency — Drill into a specific department, subagency, or office
Market Watch lets you drill from cabinet-level departments all the way down to individual contracting officers. Agency (e.g., Department of Defense, Department of Veterans Affairs) Use to understand macro spending trends and departmental priorities. Subagency (e.g., Army, Navy, Air Force, CBP, VA Office of Information Technology) Use to target specific mission areas and understand unique procurement requirements. Office (e.g., Army Corps of Engineers, GSA Federal Acquisition Service) Use to focus on specialized procurement centers with specific buying authority. Contracting Officer The deepest level. Each CO profile shows all active contracts they currently manage — not just awards history, but live, in-flight work.

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Contracting Officer Profiles

Click any contracting officer in Market Watch to open their full profile. This is the most actionable level of Market Watch. Each CO profile includes:
  • Name, title, and agency/office
  • Direct contact information — phone and email (where available)
  • All active contracts under management — current in-flight awards, not just historical data
  • Spending history — total obligated dollars over time
  • Common contract types and sizes — whether they favor firm-fixed-price, T&M, IDIQ, etc.
  • Incumbent contractors — who is currently winning with this CO
  • Executive-level enrichment — for senior contracting officials, additional context including LinkedIn data, agency tenure, and procurement focus areas beyond what SAM.gov shows
Most contract actions receive only one response because contractors wait until opportunities are posted. Researching COs 6–12 months early gives you a first-mover advantage — you can shape requirements and build familiarity before the RFP exists.

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Email Outreach with Sammy

From any contracting officer profile in Market Watch, click Draft Email to open Sammy with the CO’s details already in context. Sammy drafts a cold outreach email tailored to:
  • The CO’s active contract portfolio (so you reference relevant work)
  • Your company profile (certifications, capabilities, NAICS codes)
  • The specific opportunity or market you want to discuss
Edit the draft in the chat, then copy it to send via your email client.

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What You Can Analyze

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Active Contracts

All currently active federal contracts matching your NAICS, PSC, or agency criteria — including contract value, type, incumbent, and expiration date.

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Expiring Contracts (6–12 Month Window)

Contracts expiring in the next 6–12 months are your highest-priority recompete targets. Market Watch shows:
  • Contract value and type
  • Incumbent contractor
  • Contracting officer
  • Estimated re-solicitation timeline

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Forecast Opportunities

Planned procurements agencies have announced but not yet posted — with estimated release dates and projected values.

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Subcontracting Opportunities

Active subcontracting openings with prime contractor details. Use this to find teaming partners or pursue work as a sub.

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Prime Contractors & Teaming Partners

See which companies are winning in your space — by NAICS, agency, or CO. Identify potential teaming partners or competitors to track. Historical spending patterns by agency, NAICS, and fiscal year. Use to spot growing markets, declining budgets, and seasonal procurement cycles.

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Best Practices

Build Relationships Early

Engage contracting officers and program managers 6–12 months before an expected solicitation. Use Market Watch to identify who is managing relevant contracts, then use Sammy to draft your outreach.

Track Expiring Contracts

Check the 6–12 month expiration window monthly. When a relevant contract appears, research the incumbent, the CO, and the agency’s priorities — then get in front of them before the RFP drops.

Competitive Intelligence

See which contractors are winning with specific COs. If a competitor dominates a particular office, consider a teaming approach or look for adjacent offices where you can establish a foothold.

Identify Underserved Markets

Look for NAICS codes or offices where spending is growing but competition is thin. These are your best opportunities to establish first-mover advantage.